P-I-T-T
A deeper dive into my experience with the Pitt Athletics Marketing Team. My assigned sports were Football, Basketball, Volleyball, and Wrestling.
NCAA D1 Volleyball
I love women’s sports! Being assigned women’s volleyball as my fall sport was a dream come true. Pitt’s team has competed in the NCAA semi-finals the past four years, so I knew that our program would exceed expectations.
One of our biggest events was ‘Pack the Pete’ where we successfully sold and filled 5,000 seats at the Peterson Event Center.
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Athletics Marketing Assistants were tasked with the preparations for towel handouts, promotional materials, giveaways, and in-game activations.
Activations included halftime games, escorting athletic talent and decorated alum.
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Brainstorm sessions were held to think of promotional items to entice new fans.
Promotional items that came to life included: visors, lite brights, Hawaiian shirts, vipers, headbands, bandanas, boat hats, aprons, etc.
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In addition to marketing contributions, I gained exposure to:
Broadcast operations
Being lead on-floor coordinator for Pitt's largest men's basketball game
Announcing game play
Scorer's table logistics
Pre-game ceremonies
Community recognition
Creating game breakdowns/timelines.
Friday Night Lights
Take a peek into how gameday operations came together at Acrisure Stadium.
Pre-game hype
Third quarter hype
